Harv Bus Rev. Sep;79(8), , Distance still matters. The hard reality of global expansion. Ghemawat P(1). Author information: (1)Harvard . Companies routinely overestimate the attractiveness of foreign markets. Dazzled by the sheer size of untapped markets, they lose sight of the difficulties of. STIll MATTERS The hard reality of global expansion. by PankajGhemawat There is aProblem the very analytic tools that managers rely on.

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The problem is rooted in the analytic tools the most prominent being country portfolio analysis, or CPA that managers use to judge international investments. We provide complimentary e-inspection copies of primary textbooks to instructors considering our books for course adoption.

Then, he demonstrates the usefulness of the framework with a practical case of a company that identified a better market for expansion by factoring in the effects of distance. Why does Distance Still Matters matter? In this work, Ghemawat proposes the CAGE distance framework that allows firms to consider four dimensions of international distance cultural, administrative, geographic, and economic when planning global expansion.

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For Instructors Request Inspection Copy. What does Distance Still Matters say? Pankaj Ghemawat’s Distance Still Matters: Her research is in management and strategy, with mahters particular focus on cultural industries. This framework can help to identify the ways in which potential markets may be distant from existing ones.

Pankaj Ghemawat’s Distance Still Matters: The Hard Reality of Global Expansion

Dazzled by the sheer size of untapped markets, they lose sight of the difficulties of pioneering new, often very different territories. Product pricing will be adjusted to match the corresponding currency. Offline Computer — Download Bookshelf software to your desktop so you can view your eBooks with or without Internet access. Toggle navigation Additional Book Information. Most of these costs and risks result from the barriers created by distance.

Pankaj Ghemawat

His research focuses on how organizations can support innovation dispersed across international contexts. The article explores how and by how much various types of distance can affect different types of industries ghenawat shows how dramatically an explicit consideration of distance can change a company’s picture of its strategic options.

The CAGE framework of distance presented here considers four attributes: The Hard Reality of Global Expansion. Already read this title? Learn More about VitalSource Bookshelf.

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Add to Wish List. CPD consists of any educational activity which helps to maintain and develop knowledge, problem-solving, and technical skills with the aim to provide better health care through higher standards. We provide a free online form to document your learning and a certificate for your records.

Pankaj Ghemawat’s Distance Still Matters: The Hard Reality of Global Expansion – CRC Press Book

By syill on national wealth, consumer income, and people’s propensity to consume, CPA emphasizes potential sales, ignoring the costs and risks of doing business in a new market.

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Companies routinely overestimate the attractiveness of foreign markets. The student resources previously accessed via GarlandScience.