Maxposure Media Group, stylized as MaXposure Media, is Asia’s largest inflight and custom The pilot issue of the flagship magazine, ANDpersand (a.k.a. &) was created from a dorm room at the University of Miami, where Johari and Arauz . Ampersand Magazine was born out of the conception to become the “&” of The Red & Black. In our quest to purse the “and” behind the news and culture. Ampersand Magazine Summer
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The magazine claims to have that much more than other luxury lifestyle magazines in the Indian market, hence the name. It will later be launched throughout India. The magazihe targets affluent, stylish professionals in the age groups. The magazine will be accompanied by an Indian version of the website, which will be anddpersand along with the magazine’s launch here. Prakash Johari, associate publisher for the magazine in India, says that the magazine will be distributed through various routes.
India Book House will be responsible to distribute it across India through news stands. Priced at Rs for pages, the quarterly magazine will have additions by way of booklets in the coming months. It will have a print-run of 16, copies.
Vidya’s seductive looks on cover of ‘andpersand’ magazine – Bollywood Hungama
The magazine may be converted to a bi-monthly one some time in the future. These booklets will cover various events for which it has tied up with The Times Group’s event management arm, Degrees, for various lifestyle and luxury events.
Johari describes The Times Group as a close partner.
These events will be covered as booklets along with the magazine from time to time. Contract publishing for these chains, says Johari, is a profitable venture for the magazine, considering its upmarket content and target readership. A special screening of the film ‘Miami Vice’, which hits theatres on September 14, will be organised as a pre-launch anrpersand to promote the magazine.
The film is based on the popular television series from the s, called ‘Miami Vice’. The film, since it was shot in Miami, was apt because it shares its origin with the magazine and fits in with the theme. Johari justifies September 23 as an ideal date for the launch, since it gives the magazine a week’s lead over other magazines in the coverage of the recently concluded Delhi Fashion Week.
Johari discloses s that the magazine’s launch was delayed to that date for the same reason. The logic was to get the magazine in the right hands – of those with disposable income and with a sense of style and lifestyle. Also, value-added services to advertisers are on the agenda.
The magazine is looking at a lot of PR activities and luxury-brands related events. Johari claims that the magazine is here to set never-before-seen standards in its luxury segment. The magazine will cover major areas that touch any lifestyle-conscious consumer like fashion, automobiles, travel destinations, hotels and resorts, art and architecture.
The inaugural issue will feature a Dubai-based resort and Austria as a travel destination.
That apart, beginning with this issue, every issue will carry two photo shoots. This issue will feature models Bipasha and Sunalika under the theme ‘Too far west is east’.
Andpersand Magazine and FORMS Magazine, Maxposure Media Group India Pvt. Ltd.
This will essentially bring out the trend of the west looking at India for fashion and ideas, explains Johari. In contrast, it will highlight how Indian designers is emulating western styles.
As a preparatory step, two months back, 4, copies of the Miami issue of the magazine were circulated by Central News Agency CNA among the media and advertiser fraternity as also owners of rights for major luxury brands in India. This helped to get valuable feedback and understand the market realities.
Also, it offered the advantage of a direct access to customers catered to by these brands. He adds that the Indian market is largely consolidated in terms of the presence of premium brands, which are in the hands of a few. This made it easy to get positive feedback which helped in coming up with the Indian version. Karare takes on Kurkure with ‘tedha-seedha’ play. LinkedIn’s Akshay Kothari joins Notion. Is LinkedIn becoming the new Facebook?
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